I have been doing some research into marketing. We have to market our final films with is fine if we were just marketing to Ravensbourne, but we are marketing to industry.
To market a film is quite hard on its own. Currently we have posts being designed and our website but the problem is getting people to see these. We have merchandise for our film which we can send to industry which would be one way of doing it. I was thinking about making up a group flyer which had our contact details on. On one side would be the film and what it is about etc, and the other side would be all of our contact details and roles that we did in the film. If we sent this with an invite to Ravensbourne 2012 and a badge or bottle opener key ring, it may be more memorable and they would be less likely to throw it say and take notice instead. This is something I will be doing when the Ravensbourne 2012 invites have been made.
I found a good article about independent film marketing. You can read it here:
http://www.independent-magazine.org/magazine/07/2009/marketingyourfilm
It was really interesting to read the different case studies and how they each marketed their films differently. Now it s highly unlikely that I will rent a van and travel around the UK trying to show our 2 minute film but some things did stand out.
Festivals. Animation festivals and film festivals would be a really good way to start. It shows people who are interested in new animators and film makers what we have produced and even lead to more work. Ravensboune 2012 will be like our own film screening which industry will hopefully come down and see so we can network and gain some publicity that way.
in April there is the sundance film festival being shown at the o2. It is too late to enter into it but it is also for feature films rather than shorts but London International Animation Festival is currently looking for animations to be entered. I went to LIAF last year and saw some really good animations against some really poor ones but there were plenty of people in the audience it is definitely a good way to help market your film.
Some more modern ways to market films are to add them to youtube and vimeo and post your videos on different channels. Vimeo has staff choice videos that has featured animation quite regularly. These are on the home page so have really good potential for people to see them.
Facebook groups are another way. You can post the videos on different groups to do with animation and film and people will share them. If it is really good, it could be shared by hundreds of people, giving more publicity to the film and becoming a good way to market it.
These are all different ways to market films. With our own film, I think I will post it on Facebook for people to share with friends and write to different companies to gain interest. I think it won't be ready before the entries to LIAF are due in so that would not be a possibility this year but it will something to think about if I produce better work in the future or could even enter it for next year.
I will certainly be putting some parts of the film on my showreel which is posted in many different sites for people to see. I have a linked in account plus vimeo, youtube, twitter and Facebook account which I can post links to our website and get people to share any video that I have posted on youtube or vimeo. I can market myself by making and updating my website with my work and having business card with contact information on. I will be giving these out at the degree show as well as the group contact flyers that I will post to industry with our merchandise.
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