Target Market

Our target market for our film is older children around the age of 7-14. This is because it has cartoon aspects to it so may not appeal to an older audience but will also contain subtitles which a very young audience may have trouble reading.

It is also aimed at anyone interested in the chinese culture as it is an old folk tale about the chinese zodiac which is part of their culture.

The story is most appealing to this age group because it is about animals that have the ability to talk and understand other animals. It is also basic enough for this age group to understand whereas adults may find it all a little bit childish.

We are using toon shading which will give this 2D cartoon look which is aimed more at children as not many adults watch cartoons. The story uses quite basic language which adults may find patronising. The book which the story is based on was also aimed at this age group so it seems fitting that the animation is aimed at them too.

I have been researching some companies that may be interested in our final film and Blue Zoo was the production company that stuck out the most. They create a lot of television shows for children including Olive the ostrich and Tree Fu Tom (which is to air this year). They do ads as well and have worked with the BBC and Nickelodeon and Cartoon Network. Nickelodeon and Cartoon Network are the sort of channel that our film could be broadcast on because they have the audience that our film is aimed at. Blue Zoo would be a good company to invite to the degree show as they may be interested in our film. I have sent there company email address an invitation to the degree show and to ask if anyone else I could speak to that would be interested in coming to Ravensbourne 2012.